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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Digital Marketing and Social Media Management Certificate Program

Overview:

Continuous Learning is pleased to introduce our re-designed social media program - "Digital Marketing & Social Media Management Certificate Program".

This three-course program is designed for you to take action and launch a Social Media strategy you will implement right away so that you can obtain a successful ROI for your organization. By taking a methodical approach to social media - learn, apply, measure, report - you will be confident that you are using the right messages, using the right channels and eliminate feeling overwhelmed.

What makes this program different?
  • It’s actionable. The program is tailored for your organization so that you obtain hands-on results.
  • It’s interactive. You will receive ongoing feedback from the class and the instructors to generate and inspire new ideas.
  • It’s sustainable. We will be laser-focusing on time management techniques so that you can stay on top of your presence online and aligning it with your overarching marketing initiatives.
Options: 
  • Register for full program (i.e. all required elements) and receive a formal certificate upon successful completion; or
  • Register for any individual class(es) to best suit your training needs.

REGISTER NOW


Who should attend?

You may use these skills to plan and execute an effective social media strategy, such as:

  • New & experienced sales professionals & sales managers;
  • Entrepreneurs and small business owners;
  • Service professionals and front-line service consultants; and
  • Professionals overseeing the implementation of social media strategies.

What you'll learn

In this program, you will learn how to:

  • Integrate and execute an effective social media campaign extend word-of-mouth awareness and be the “go-to” thought leader for your target audience;
  • Develop practical strategies to position your brand properly using the right social media channels that work best for your audience;
  • Construct a time-management system to ensure you’re getting the maximum impact of your time on Social Media to eliminate overwhelm and stay focused on producing results.

Required elements

Complete all three courses listed here to receive a formal certificate:

  • Digital Media & Marketing Strategies
    • The importance of listening and engaging online
    • Building ideal customer/client avatars
    • Mapping their message across various platforms
    • Audit of existing channels and Social Media SWOT analysis
    • Setting of concrete goals and key performance indicators (KPIs):
      • What does success look like at your organization?
      • Qualitative and quantitative KPIs
  • Digital Management
    • Best practices and “how-tos” for the core channels (Focus on Facebook and LinkedIn but can build in other channels based on the students in the classroom and their target audiences)
      • Getting more inbound traffic (to your site and your Social Media channels)
      • Ways to encourage engagement
      • How to avoid Social Media disasters and dealing with “trolls”
    • How to identify and reward influencers for sharing word-of-mouth
    • Set up and deployment of the developed content and creative (using Hootsuite as well as organic scheduling on Facebook)
    • Aligning the original goals of Day 1 to ensure you are getting an effective ROI
    • A look at advertising on Facebook and LinkedIn – is it worth the investment (this will depend upon their campaigns and we can look at tailoring an advertising campaign based on their goals in Day 1 and the content development in Day 2).
  • Creating Content & Expanding your Network
    • Best practices of compelling content that resonates with your target audience
    • The importance of owning your relationship with your audience (blogging, newsletters) and aligning it with your Social Media presence.
    • Hands-on development of a three-month content calendar development and strategy plan: What will you publish? When will you deploy it?
    • How to use Canva to generate images that complement the content

SPRING 2021 Schedule:

Digital Media & Marketing Strategies (Part 1) Wednesday, April 21, 2021 9 a.m. to 12 p.m.
Digital Media & Marketing Strategies (Part 2) Friday, April 23, 2021 9 a.m. to 12 p.m.
Creating Content & Expanding Your Network (Part 1) Wednesday, May 5 2021 9 a.m. to 12 p.m.
Creating Content & Expanding Your Network (Part 2) Friday, May 7, 2021 9 a.m. to 12 p.m.
Digital Management (Part 1) Wednesday, May 19, 2021 9 a.m. to 12 p.m.
Digital Management (Part 2) Friday, May 21st, 2021 9 a.m. to 12 p.m.

*Schedule is subject to change

COVID-19 update: All sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.

What makes this program different?

  • It’s actionable. The program is tailored for your organization so that you obtain hands-on results.
  • It’s interactive. You will receive ongoing feedback from the class and the instructors to generate and inspire new ideas.
  • It’s sustainable. We will be laser-focusing on time management techniques so that you can stay on top of your presence online and aligning it with your overarching marketing initiatives.

RIBO accreditation

All classes in the Digital Marketing and Social Media program are Registered Insurance Brokers of Ontario (RIBO) Continuing Education Program accredited courses.

Please note that for RIBO spot check purposes, individuals must maintain the continuing education certificates/letters for 5 years to indicate compliance with the Continuing Education Program.

Registration is open to all!

COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start on their courses/workshops. Thank you for your flexibility and understanding.

Online course delivery is a synchronous format. This means you must attend the virtual class at specified date and time.

Zoom will be used for online delivery of this program to support interaction and engagement.

This course includes, but is not limited to:

  • Content presentations;
  • Group and individual work; and
  • Concept and topic discussions.
Online learning requirements:
  • Computer with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*webcam is preferred but not required.

There are no additional materials required for this program.

Fees

Full program*: $1250 CDN for three (3) courses + HST
*includes University Certificate upon successful completion of all required elements

Individual class: $450 CDN per individual class + HST

Discounts

The Alumni/Staff Discount applies to registration in this full program and these individual classes.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Registration

Registration is open!

You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.

To obtain the University Certificate the participant must:
  • Register and make full payment;
  • Attend each required online course; and
  • Actively participant in components of each online course.
Those completing the Digital Marketing and Social Media Management Certificate Program or any of its individual classes are subject the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing the Digital Marketing and Social Media Management Certificate Program or any of its individual classes are expected to adhere to the the General and Open enrolment regulations.

 Registration Status
Spring 2021: Open

Location
Online*

*COVID-19 update: All sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses. Thank you for your flexibility and understanding.

 Date
Spring 2021: April 21 to May 21, 2021; Wednesdays and Fridays from 9 a.m. to 12 p.m.

Credential
Certificate

 Fees
Full program**: $1250 CDN for 3 classes + HST
**includes University Certificate upon successful completion of all required elements

or

Individual classes: $450 CDN per individual class + HST

ONLINE SECURE REGISTRATION

Contact Information: continuouslearning@ontariotechu.ca