Digital Management
Overview
Improve your management of digital marketing and social media channels with the Digital Management course. This course will help you effectively respond to various types of social media posts and responses and understand the fundamentals of marketing on social media. Learn the how-tos of different social media channels and how to increase traffic on social media to better communicate with your audience.
This course applies to the Digital Marketing and Social Media Management Certificate Program.
Who should attend?
You may use the knowledge and skills developed through this course to [insert description], such as:
- Project leaders and marketing strategists;
- Sales professionals and managers;
- Entrepreneurs and small business owners;
- Professionals responsible for updating organization's social media channels;
- Those with branded personal social media accounts; and
- Anyone interested in learning how to manage social media channels.
What you'll learn
- Understand the fundamentals of social media advertising;
- Implement "how-tos" for core social media channels;
- Increase inbound traffic and audience engagement with posts; and
- Interact with followers and manage responses to social media posts.
Course information
Winter 2024
| Digital Management | Part 1: Wednesday, January 31, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Friday, February 2, 2024 | 1 to 4 p.m. |
Spring 2024
| Digital Management | Part 1: Wednesday, April 17, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Thursday, April 18, 2024 | 1 to 4 p.m. |
Winter 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Spring 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Discounts
The Alumni/Staff Discount applies to registration in this program/course.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
This is an open enrolment course.
Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Requirements
Technology requirements
Video conferencing
Online learning requirements:
- Computer or device with internet access
- Stable internet or data connection
- Microphone
- Webcam*
- Audio device (examples: speakers, headphones/earbuds, headset)
*Webcam is preferred but not required.
Material requirements
There are no additional materials required for this program.
