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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Digital Media & Marketing Strategies

Overview:

Develop your social media skills with the Digital Media & Marketing Strategies course. Learn how to identify the social media channels that will be most effective for your needs, develop social media content and manage social media channels. This course will help you effectively connect with your audience to improve the success of your social media communications and marketing.

This course applies to the Digital Marketing and Social Media Management Certificate Program.

Register Now


Who should attend?

You may use the knowledge and skills developed through this course to effectively use social media, such as:

  • Executives, managers/supervisors, team and project leaders;
  • Marketing and social media specialists;
  • Organization strategists and planners;
  • Entrepreneurs and business owners;
  • Professionals overseeing the implementation of social media strategies; and
  • Anyone looking to build their digital marketing and social media management skills. 

What you'll learn:

In this course, you will learn how to:

  • Understand how social media is used to strategically connect with your target audience;
  • Develop and manage social media content for your organization; and
  • Best practices for the top social media channels.

Spring 2021: 

Digital Media & Marketing Strategies (Part 1) Wednesday, April 21, 2021 9 a.m. to 12 p.m.
Digital Media & Marketing Strategies (Part 2) Friday, April 23, 2021 9 a.m. to 12 p.m.

*Schedule is subject to change.

Registration is open to all!

COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 

Fees

$450 CAD for the course + HST

Discounts

The Alumni/Staff Discount applies to registration in this full program and these individual classes.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Registration

You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.

To successfully complete the course, you must:

  • Register and make full payment for the course;
  • Attend all course meeting times; 
  • Actively participate in all components of the course; and
  • Successfully complete any assigned work.

This is a Registered Insurance Brokers of Ontario (RIBO) Continuing Education Program accredited course.

If you are taking this course to satisfy RIBO Continuing Education Program requirements, please contact continuouslearning@ontariotechu.ca before the end of the course so you can be provided with applicable documentation for your records.

Please note that for RIBO spot check purposes, individuals must maintain the continuing education certificates/letters for 5 years to indicate compliance with the Continuing Education Program.

This is an open enrolment course.

Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.


Related offerings

Applies to

Digital Marketing and Social Media Management Certificate Program

Digital Marketing and Social Media Management Certificate Program

Related courses

Creating Content and Expanding Your Network

Creating Content and Expanding Your Network

Digital Management

Digital Management


 Registration Status
Spring 2021: Open

Location
Online*

*All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses. Thank you for your flexibility and understanding.

 Date
Spring 2021: Wednesday, April 21 and Friday, April 23, 2021; 9 a.m. to 12 p.m.

Credential
Course completion**

**Applies to the Digital Marketing and Social Media Management Certificate Program

 Fees
$450 CAD for course + HST 

Online Secure Registration

Contact Information: continuouslearning@ontariotechu.ca