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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Strategic Communications, Social Media and Society

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DAN

Overview

someone holding a phone Learn how to create purposeful goal-oriented communications to effect change in the fast-changing strategic and social media communications environment in which a wide range of communicators inform, influence and shape society.

Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, activists and citizens use all kinds of media every day to create, send, and receive messages and images about the world, with the goal of changing it in some way.

In the Specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Strategic Communication, Social Media and Society, students learn about the fast-changing strategic and social media communications environment in which a wide range of communicators, from companies to governments to militaries to political parties to non-profit advocacy and activist movements, use social media platforms such as Twitter, TikTok and YouTube to inform, influence and change society.

You will analyze strategic communications in relation to the economics, politics, technologies, and cultures of the Internet and social media platforms, and hone knowledge and skills linked to thousands of new 21st century careers. 


I wanted to better understand the apps I was using and our communication environment, and this program was the perfect way to do that—whether it was about advertisements, social networking sites, news or influencers, I was learning about the digital media world. Rilita Theodora Bachelor of Arts (Honours) Communication and Digital Media Studies Class of 2021


Did you know?

organizations provide placement opportunities
of students are employed within six months of graduation

Admissions

Admissions


Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U).

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications. 


Last year's cut-off70 per cent
Expected cut-offLow 70s

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DAN

Contact information

Career opportunities

  • Advertising Expert
  • Communications Specialist/Officer
  • Content Creator
  • Creative Director
  • Digital Media Strategist/Storyteller
  • Freelance Content Creator
  • Journalist
  • Professional Editor
  • Public Relations Official
  • Social Media Co-ordinator/Specialist

Experiential learning

A limited number of fourth-year students have an opportunity to participate in a learning experience with a community organization. The practicum is an experiential learning tool that provides students with opportunities to acquire workplace skills and knowledge, confront the relationship between theory and practice, and cultivate a sense of personal and professional development. The practicum course consists of 100 hours of fieldwork, several in-class seminars and a set of academic assignments.

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