Strategic Communications, Social Media and Society
Overview
Learn how to create purposeful goal-oriented communications to effect change in the fast-changing strategic and social media communications environment in which a wide range of communicators inform, influence and shape society. Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, activists and citizens use all kinds of media every day to create, send, and receive messages and images about the world, with the goal of changing it in some way.
In the Specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Strategic Communication, Social Media and Society, students learn about the fast-changing strategic and social media communications environment in which a wide range of communicators, from companies to governments to militaries to political parties to non-profit advocacy and activist movements, use social media platforms such as Twitter, TikTok and YouTube to inform, influence and change society.
You will analyze strategic communications in relation to the economics, politics, technologies, and cultures of the Internet and social media platforms, and hone knowledge and skills linked to thousands of new 21st century careers.
I wanted to better understand the apps I was using and our communication environment, and this program was the perfect way to do that—whether it was about advertisements, social networking sites, news or influencers, I was learning about the digital media world. Rilita Theodora Bachelor of Arts (Honours) Communication and Digital Media Studies Class of 2021
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Admissions
Admissions
Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U).
Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.
| Last year's cut-off | 70 per cent |
|---|---|
| Expected cut-off | Low 70s |
The application process and important dates/deadlines are outlined on our admissions website:
• Ontario secondary school applicants
• Ontario secondary school graduates
• Canadian out-of-province high school applicants
• international applicants
• mature applicants (over 21 and never attended post-secondary)
• transfer applicants
• General Arts and Science (GAS) applicants
• home-schooled applicants
Career opportunities
- Advertising Expert
- Communications Specialist/Officer
- Content Creator
- Creative Director
- Digital Media Strategist/Storyteller
- Freelance Content Creator
- Journalist
- Professional Editor
- Public Relations Official
- Social Media Co-ordinator/Specialist
Experiential learning
A limited number of fourth-year students have an opportunity to participate in a learning experience with a community organization. The practicum is an experiential learning tool that provides students with opportunities to acquire workplace skills and knowledge, confront the relationship between theory and practice, and cultivate a sense of personal and professional development. The practicum course consists of 100 hours of fieldwork, several in-class seminars and a set of academic assignments.
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Sample courses
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For program requirements, including required number of credits for completion, program maps and course descriptions, please see the academic calendar and course catalogue of Loading.... Courses are subject to change without notice.
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