Capstone Project
Overview
This course is the fourth component of the Digital Marketing and Social Media Management Certificate Program. Learners will use the knowledge they have gained from the previous courses and apply it to a final project. This project involves developing an integrated marketing campaign plan and, learners may opt to focus on their own organizations. They will then present their projects to the instructors for feedback.
The capstone course has been developed to ensure that learners can immediately implement their plans, thereby benefiting their organizations.
Please note that this course is a part of the Digital Marketing and Social Media Management Certificate and cannot be taken as a standalone offering. Registration for the full program is required.
Who should attend?
- Social media managers and content creators;
- Entrepreneurs and small business owners;
- Marketers and event planners; and
- Anyone looking to build their digital marketing and social media skills.
What you'll learn
After this project, learner can expect to walk away with:
- a solid understanding of the platforms and tools currently shaping the digital landscape today,
- a firm grounding in the process of strategic integrated campaign planning,
- clarity around the resources (time, money, expertise) required to build a high-functioning marketing team,
- an integrated marketing campaign plan, designed and developed by the learner for their organization, and reviewed for feedback by the instructors.
Course information
Winter 2024
| Capstone Project | Part 1: Wednesday, February 28, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Friday, March 1, 2024 | 1 to 4 p.m. |
Spring 2024
| Capstone Project | Part 1: Wednesday, May 1, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Thursday, May 2, 2024 | 1 to 4 p.m. |
Winter 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Spring 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Registration
You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.
Discounts
The Alumni/Staff Discount applies to registration in this program/course.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
This is an open enrolment course.
Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Funding options
You may be eligible for funding under the Canada-Ontario Job Grant, you can find more information on our website.
Contact our Continuous Learning funding experts to determine your or your organization’s eligibility for the Canada-Ontario Job Grant. We can customize programs specifically for your organizational needs. Contact us for more information.
