Digital Media and Marketing Strategies
Overview
Develop your social media skills with the Digital Media & Marketing Strategies course. Learn how to identify the social media channels that will be most effective for your needs, develop social media content and manage social media channels. This course will help you effectively connect with your audience to improve the success of your social media communications and marketing.Who should attend?
You may use the knowledge and skills developed through this course to effectively use social media, such as:
- Executives, managers/supervisors, team and project leaders;
- Marketing and social media specialists;
- Organization strategists and planners;
- Entrepreneurs and business owners;
- Professionals overseeing the implementation of social media strategies; and
- Anyone looking to build their digital marketing and social media management skills.
What you'll learn
- Integrate and execute an effective social media campaign extend word-of-mouth awareness and be the “go-to” thought leader for your target audience;
- Develop practical strategies to position your brand properly using the right social media channels that work best for your audience; and
- Construct a time-management system to ensure you’re getting the maximum impact of your time on Social Media to eliminate overwhelm and stay focused on producing results.
Course Information
Winter 2024
| Digital Media and Marketing Strategies | Part 1: Wednesday, January 17, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Friday, January 19, 2024 | 1 to 4 p.m. |
Spring 2024
| Digital Media and Marketing Strategies | Part 1: Wednesday, April 10, 2024 | 1 to 4 p.m. |
|---|---|---|
| Part 2: Thursday, April 11, 2024 | 1 to 4 p.m. |
Winter 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Spring 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Discounts
The Alumni/Staff Discount applies to registration in this program/course.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
This is an open enrolment course.
Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Requirements
Technology requirements
Video conferencing
Online learning requirements:
- Computer or device with internet access
- Stable internet or data connection
- Microphone
- Webcam*
- Audio device (examples: speakers, headphones/earbuds, headset)
*Webcam is preferred but not required.
Material requirements
There are no additional materials required for this program.
