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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Digital Marketing and Social Media Management Certificate Program

Program details

Credential
Certificate

Delivery method
Online

Program dates, fees and registration

Winter 2024

January 17 to March 1, 2024

$1459 CAD + HST (early bird; valid until December 20, 2023)

$1659 CAD + HST (regular price; valid until January 17, 2024)

Open

Registration open until January 16, 2024

Register now

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

Spring 2024

April 10 to May 2, 2024

$1409 CAD + HST (early bird; valid until February 28, 2024)

$1659 CAD + HST (regular price; valid until April 10, 2024)

Open

Registration open until April 10, 2024

Register now

Coming soon

Registration opens on January 17, 2024

Closed

Registration closed

Overview

Continuous Learning is pleased to introduce our re-designed social media program - "Digital Marketing & Social Media Management Certificate Program".

This four-course program is designed for you to take action and launch a Social Media strategy you will implement immediately to obtain a successful ROI for your organization. By taking a methodical approach to social media - learn, apply, measure, report - you will be confident that you are using the right messages and channels and eliminate feeling overwhelmed.

What makes this program different:
  • It’s actionable. The program is tailored for your organization so that you obtain hands-on results.
  • It’s interactive. You will receive ongoing feedback from the class and the instructors to generate and inspire new ideas.
  • It’s sustainable. We will be laser-focusing on time management techniques so that you can stay on top of your presence online and aligning it with your overarching marketing initiatives.

Completing all four (4) courses will lead to a University certificate awarded by Ontario Tech University. 


Who should attend?

You may use the knowledge and skills developed through this program to build and enhance your social media and digital marketing skills, such as:

  • Social media managers and content creators;
  • Entrepreneurs and small business owners;
  • Marketers and event planners; and
  • Anyone looking to build their digital marketing and social media skills.

Courses

  • Capstone Project
    • Integrate and execute an effective social media campaign extend word-of-mouth awareness and be the “go-to” thought leader for your target audience;
    • Develop practical strategies to position your brand properly using the right social media channels that work best for your audience; and
    • Construct a time-management system to ensure you’re getting the maximum impact of your time on Social Media to eliminate overwhelm and stay focused on producing results.
    view this course
  • Creating Content and Expanding Your Network
    • Identify your target audience(s) and develop/define a digital marketing and social media strategy;
    • Select the best channel(s) based on your target audience, market and content; and
    • Build a content calendar to coordinate the creation, distribution and management of content.
    VIEW THIS COURSE
  • Digital Management
    • Understand the fundamentals of social media advertising;
    • Implement "how-tos" for core social media channels;
    • Increase inbound traffic and audience engagement with posts; and
    • Interact with followers and manage responses to social media posts.
    VIEW THIS COURSE
  • Digital Media & Marketing Strategies
    • Understand the fundamentals of social media advertising;
    • Implement "how-tos" for core social media channels;
    • Increase inbound traffic and audience engagement with posts; and
    • Interact with followers and manage responses to social media posts.
    VIEW THIS COURSE

Program information

Winter 2024

Digital Media and Marketing Strategies Part 1: Wednesday, January 17, 2024 1 to 4 p.m.
Part 2: Friday, January 19, 2024 1 to 4 p.m.
Digital Management Part 1: Wednesday, January 31, 2024 1 to 4 p.m.
Part 2: Friday, February 2, 2024 1 to 4 p.m.
Creating Content and Expanding Your Network Part 1: Wednesday, February 14, 2024 1 to 4 p.m.
Part 2: Friday, February 16, 2024 1 to 4 p.m.
Capstone Project Part 1: Wednesday, February 28, 2024 1 to 4 p.m.
Part 2: Friday, March 1, 2024 1 to 4 p.m.

Spring 2024

Digital Media and Marketing Strategies Part 1: Wednesday, April 10, 2024 1 to 4 p.m.
Part 2: Thursday, April 11, 2024 1 to 4 p.m.
Digital Management Part 1: Wednesday, April 17, 2024 1 to 4 p.m.
Part 2: Thursday, April 18, 2024 1 to 4 p.m.
Creating Content and Expanding Your Network Part 1: Wednesday, April 24, 2024 1 to 4 p.m.
Part 2: Thursday, April 25, 2024 1 to 4 p.m.
Capstone Project Part 1: Wednesday, May 1, 2024 1 to 4 p.m.
Part 2: Thursday, May 2, 2024 1 to 4 p.m.

Winter 2024

Registration fee Registration status

$1459 CAD + HST (early bird; valid until December 20, 2023)

$1659 CAD + HST (regular price; valid until January 17, 2024)

Open

Registration open until January 16, 2024

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

NOTE: Individual course fees and registration dates vary. View the relevant course page for more information.

Spring 2024

Registration fee Registration status

$1409 CAD + HST (early bird; valid until February 28, 2024)

$1659 CAD + HST (regular price; valid until April 10, 2024)

Open

Registration open until April 10, 2024

Coming soon

Registration opens on January 17, 2024

Closed

Registration closed

NOTE: Individual course fees and registration dates vary. View the relevant course page for more information.

Discounts

The Alumni/Staff Discount applies to registration in this program/course.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

This is an open enrolment course.

Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.


Requirements

While open to all, this program is specifically tailored to provide maximum benefits to both working professionals and individuals in career transition. 

To obtain the University Certificate you must:

  • Register and make full payment for the certificate option;
  • Attend and successfully complete each required course/element (see the course pages listed in the "Required elements" section above); 
  • Actively participate in all components of each course; and
  • Successfully complete any assigned work

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 

Program details

Credential
Certificate

Delivery method
Online

Program dates, fees and registration

Winter 2024

January 17 to March 1, 2024

$1459 CAD + HST (early bird; valid until December 20, 2023)

$1659 CAD + HST (regular price; valid until January 17, 2024)

Open

Registration open until January 16, 2024

Register now

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

Spring 2024

April 10 to May 2, 2024

$1409 CAD + HST (early bird; valid until February 28, 2024)

$1659 CAD + HST (regular price; valid until April 10, 2024)

Open

Registration open until April 10, 2024

Register now

Coming soon

Registration opens on January 17, 2024

Closed

Registration closed

Contact information

continuouslearning@ontariotechu.ca  

905.721.3111 

Ontario Tech University, North Oshawa location
2000 Simcoe Street North
Oshawa L1G 0C5 


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