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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Creating Content and Expanding Your Network

Course details

Credential
Credit towards a certificate

Delivery method
Online

Course dates, fees and registration

Winter 2024

Part 1: February 14, 2024

Part 2: February 16, 2024

$450 CAD + HST

Open

Registration open until February 14, 2024

Register now

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

Spring 2024

Part 1: April 24, 2024

Part 2: April 25, 2024

$450 CAD + HST

Open

Registration open until April 23, 2024

Register now

Coming soon

Registration opens on January 1, 2024

Closed

Registration closed

Overview

Learn how to build efficient and successful digital marketing and social media plans for your organization with the Creating Content and Expanding Your Network course. This course will help you effectively communicate with your audience through digital media and social media platforms in order to aid your organization's marketing strategy.

This course applies to the Digital Marketing and Social Media Management Certificate Program.


Who should attend?

You may use the knowledge and skills developed through this course to develop an effective digital marketing and social media strategy, such as:

  • Project leaders and marketing strategists;
  • Sales professionals and managers;
  • Entrepreneurs and small business owners;
  • Professionals responsible for updating organization's social media channels;
  • Those with branded personal social media accounts; and
  • Anyone interested in learning how to manage social media channels.

Who should attend?

  • Identify your target audience(s) and develop/define a digital marketing and social media strategy;
  • Select the best channel(s) based on your target audience, market and content; and
  • Build a content calendar to coordinate the creation, distribution and management of content.

Winter 2024

Creating Content and Expanding Your Network Part 1: Wednesday, February 14, 2024 1 to 4 p.m.
Part 2: Friday, February 16, 2024 1 to 4 p.m.

Spring 2024

Creating Content and Expanding Your Network Part 1: Wednesday, April 24, 2024 1 to 4 p.m.
Part 2: Thursday, April 25, 2024 1 to 4 p.m.

Winter 2024

Registration fee Registration status

$450 CAD + HST

Open

Registration open until February 14, 2024

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

Spring 2024

Registration fee Registration status

$450 CAD + HST

Open

Registration open until April 23, 2024

Coming soon

Registration opens on January 1, 2024

Closed

Registration closed


Discounts

The Alumni/Staff Discount applies to registration in this program/course.

If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

This is an open enrolment course.

Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.


Requirements

While open to all, this course is specifically tailored to provide maximum benefits to both working professionals and individuals in career transition. 

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 

Course details

Credential
Credit towards a certificate

Delivery method
Online

Course dates, fees and registration

Winter 2024

Part 1: February 14, 2024

Part 2: February 16, 2024

$450 CAD + HST

Open

Registration open until February 14, 2024

Register now

Coming soon

Registration opens on November 7, 2023

Closed

Registration closed

Spring 2024

Part 1: April 24, 2024

Part 2: April 25, 2024

$450 CAD + HST

Open

Registration open until April 23, 2024

Register now

Coming soon

Registration opens on January 1, 2024

Closed

Registration closed

Contact information

continuouslearning@ontariotechu.ca  

905.721.3111 

Ontario Tech University, North Oshawa location
2000 Simcoe Street North
Oshawa L1G 0C5 


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