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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Communications and Marketing in a Digital Age


Learn how to build efficient and successful digital marketing and social media plans for your Not-for-Profit organization with the Communications & Marketing in a Digital Age course. This course will help you effectively communicate with your audience through digital media and social media platforms in order to help your Not-for-Profit organization or charity successfully meet their goals.

This course applies to the Not-for-Profit Leadership Certificate Program.

Who should attend?

You may use the knowledge and skills developed through this course to manage social media channels and marketing for not-for-profit organizations and charities, such as:

  • Executives, specifically CEOs, CFOs and accounting managers for not-for-profit organizations;
  • Board members of not-for-profit organizations;
  • Those responsible for social media channels and marketing for not-for-profit organizations; and
  • Anyone looking to learn more about finance and reports for not-for-profit organizations.

What'll you learn:

In this course, you will learn how to:

  • Understand and identify the difference between Corporate Communications and Marketing;
  • Build Corporate Communications strategies and plans for every day and for times of crisis; and
  • Develop effective and efficient (i.e. resource and budget-wise) digital and traditional marketing strategies and plans.

The schedule for 2023 is unavailable at this time, please check again later.


*Schedule is subject to change.

Registration is open to all!

Current or previous work and/or volunteer experience in the not-for-profit sector is recommended.

COVID-19 update: All Continuous Learning sessions are being offered online until further notice. Online participation instructions will be emailed to registered learners before the start of their courses/workshops. Thank you for your flexibility and understanding.

Online meeting times

This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).

Google Meet or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.

This course may include, but is not limited to:

  • Content presentations and/or videos;
  • Hands-on exercises;
  • Case discussions and simulations;
  • Group and individual work (assignments/quizzes);
  • Concept and topic discussions; and
  • Topic reflections.

Technology requirements

Video conferencing

Online learning requirements:

  • Computer or device with internet access
  • Stable internet or data connection
  • Microphone
  • Webcam*
  • Audio device (examples: speakers, headphones/earbuds, headset)

*Webcam is preferred but not required.

Material requirements

There are no additional materials required for this program. 


$450 CAD for the course + HST


The Alumni/Staff Discount applies to registration in this full program and these individual classes.

If you are alumni or staff, contact with your Student/Banner ID before registering for details about how to apply this discount.


You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.

To successfully complete the course, you must:

  • Register and make full payment for the course;
  • Attend all course meeting times; 
  • Actively participate in all components of the course; and
  • Successfully complete any assigned work.

This is an open enrolment course.

Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.

Related offerings

Applies to

Not-for-Profit Leadership Certificate Program

Not-for-Profit Leadership Certificate Program

Related courses

Legislation and Governance

Legislation and Governance

Managing Finance and Report Requirements

Managing Finance and Report Requirements

Leadership and Strategy for Boards and Staff

Leadership and Strategy for Boards and Staff

Revenue Generation and Operation Management

Revenue Generation and Operation Management

People Management - Staff and Volunteers

People Management - Staff and Volunteers

 Registration Status


Next offering 2023

Course completion**

**Applies to Not-for-Profit Leadership Certificate Program

$450 CAD for course + HST 

Contact Information: