Communications and Marketing in a Digital Age
Overview
Learn how to build efficient and successful digital marketing and social media plans for your Not-for-Profit organization with the Communications & Marketing in a Digital Age course. This course will help you effectively communicate with your audience through digital media and social media platforms in order to help your Not-for-Profit organization or charity successfully meet their goals.
This course applies to the Not-for-Profit Leadership Certificate Program.
Who should attend?
You may use the knowledge and skills developed through this course to manage social media channels and marketing for not-for-profit organizations and charities, such as:
- Executives, specifically CEOs, CFOs and accounting managers for not-for-profit organizations;
- Board members of not-for-profit organizations;
- Those responsible for social media channels and marketing for not-for-profit organizations; and
- Anyone looking to learn more about finance and reports for not-for-profit organizations.
What you'll learn
- Understand and identify the difference between Corporate Communications and Marketing;
- Build Corporate Communications strategies and plans for every day and for times of crisis; and
- Develop effective and efficient (i.e. resource and budget-wise) digital and traditional marketing strategies and plans.
Course information
Fall 2024
| Communications and Marketing in a Digital Age | Part 1: Monday, November 18, 2024 | 9 a.m. to noon |
|---|---|---|
| Part 2: Wednesday, November 20, 2024 | 9 a.m. to noon |
Fall 2024
| Registration fee | Registration status |
|---|---|
| $450 CAD + HST |
|
Discounts
The Alumni/Staff Discount applies to registration in this program/course.
If you are alumni or staff, contact continuouslearning@ontariotechu.ca with your Student/Banner ID before registering for details about how to apply this discount.
Registration
You can register for this course through the secure online registration form. All course fees must be paid at the time of registration.
Online meeting times
This program has online meeting times. This means you must attend the virtual class at the specified date and time (see the Schedule tab).
Google Meet, Zoom or Kaltura Virtual Classroom (through Catalog) will be used for online delivery of this program to support interaction and engagement.
This course may include, but is not limited to:
- Content presentations and/or videos;
- Hands-on exercises;
- Case discussions and simulations;
- Group and individual work (assignments/quizzes);
- Concept and topic discussions; and
- Topic reflections.
This is an open enrolment course.
Those completing Ontario Tech University Continuous Learning open enrolment offerings (e.g. certificate programs, courses, workshops, microcertifications, etc.) are subject to the policies of Ontario Tech University and Continuous Learning. Ontario Tech policies can be found in the Policy library. Continuous Learning policies can be found in the Regulations section of the Continuous Learning website. Specifically, those completing open enrolment offerings are expected to adhere to the General and Open enrolment regulations.
Requirements
To successfully complete the course, you must:
- Register and make full payment for the course;
- Attend all course meeting times;
- Actively participate in all components of the course; and
- Successfully complete any assigned work by due date
Technology requirements
Video conferencing
Online learning requirements:
- Computer or device with internet access
- Stable internet or data connection
- Microphone
- Webcam*
- Audio device (examples: speakers, headphones/earbuds, headset)
*Webcam is preferred but not required.
Material requirements
There are no additional materials required for this program.
Funding Options
You may be eligible for funding under the Canada-Ontario Job Grant, you can find more information on our website.
Contact our Continuous Learning funding experts to determine your or your organization’s eligibility for the Canada-Ontario Job Grant. We can customize programs specifically for your organizational needs. Contact us for more information.
