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Communication and Digital Media Studies

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis
Co-op

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DDC

Overview

Students working as a group. Hone professionally relevant communication and creative skills while learning about the roles, messages and impacts of social media, entertainment, advertising and the news in society.

Is social media changing the world for better or worse? How do smartphones shape the way we think and behave? Can popular culture create and challenge stereotypes? Why are ads so effective at persuading people to buy? 

Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, citizens and activists use all kinds of media every day to produce, send and receive digital messages and images about the world, to change it in some way. 

In the Communications and Digital Media Studies (CDMS) program, you will develop specialized knowledge about the fast-changing communication and digital media environment in which we live, work, shop and play, analyze the social dimensions and impacts of many media forms and hone professional communication and digital media skills linked to thousands of new and exciting careers. You will become a strong communicator who is able to present your ideas in a variety of forms such as research essays, case studies, journals, blogs, videos, digital stories, memes and mini-TED Talks.

For more information, visit the CDMS website or view our program postcard.  

Direct-entry co-op program

This program has a direct-entry co-op option that you can apply for directly on your Ontario Universities Application Centre (OUAC) application.

Our co-op positions are full-time, paid employment opportunities providing students with a steady income stream throughout their studies.

Learn more about how you can unleash your career potential with paid co-op.


I wanted to better understand the apps I was using and our communication environment, and this program was the perfect way to do that—whether it was about advertisements, social networking sites, news or influencers, I was learning about the digital media world. Rilita Theodora Bachelor of Arts (Honours) Communication and Digital Media Studies Class of 2021


Did you know?

organizations provide placement opportunities
of students are employed within six months of graduation

Admissions

Admissions


Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U).

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications. 


Last year's cut-off70 per cent
Expected cut-offLow 70s

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis
Co-op

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DDC

Contact information

Career opportunities

  • Advertising Expert
  • Communications Specialist/Officer
  • Content Creator
  • Creative Director
  • Digital Media Strategist/Storyteller
  • Freelance Content Creator
  • Journalist
  • Professional Editor
  • Public Relations Official
  • Social Media Co-ordinator/Specialist

Experiential learning

A limited number of fourth-year students have an opportunity to participate in a learning experience with a community organization. The practicum is an experiential learning tool that provides students with opportunities to acquire workplace skills and knowledge, confront the relationship between theory and practice, and cultivate a sense of personal and professional development. The practicum course consists of 100 hours of fieldwork, several in-class seminars and a set of academic assignments.

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