Marketing
Overview
Pursue the opportunity to work with our over 100 international partners around the world to succeed in understanding and engaging customers. If you're interested in applying to the Marketing (Co-op) major, apply via the Ontario Universities' Application Centre (OUAC) using code DCM.
If you're interested in applying to the Marketing major without co-op or are a student with previous post-secondary studies, apply via OUAC code DBM. Note: Students with previous post-secondary studies can only opt into a co-op program after the completion of a transfer-credit assessment.
This Commerce major focuses on how leading companies succeed in understanding and engaging customers. Our curriculum provides students with the necessary theories and practice to succeed in various marketing careers. Our professors also integrate the most current trends in marketing into our courses.
I had the opportunity to participate in a paid internship that I obtained through the on-campus University Works program, with Student Awards and Financial Aid. This internship has allowed me to enhance my communication skills and problem solving abilities, and has helped me work as part of a team. My internship experience has prepared me for the industry, and I have in-depth understanding of what to expect as I take my next steps into the future. Kaitlyn Brown Bachelor of Commerce (Honours) in Marketing Class of 2022
Admissions
Admissions
Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a minimum average of 60 per cent and one of Advanced Functions (MHF4U), Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a minimum average of 60 per cent.
Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.
| Last year's cut-off | 70 per cent |
|---|---|
| Expected cut-off | low 70s |
The application process and important dates/deadlines are outlined on our admissions website:
• Ontario secondary school applicants
• Ontario secondary school graduates
• Canadian out-of-province high school applicants
• International applicants
• Mature applicants (over 21 and never attended post-secondary)
• Transfer applicants
• General Arts and Science (GAS) applicants
• Home-schooled applicants
Career opportunities
- Advertising Executive
- Brand Manager
- Channel Manager
- Digital Marketing Manager
- Marketing Co-ordinator
- Marketing Researcher
- Retail Manager
- Sales Manager
Experiential learning
You will gain hands-on experience as you learn how to apply theory to the processes of business decision-making and problem-solving. Our Marketing major includes the opportunity to participate in internship work placements (locally or abroad) or Capstone study projects in which you work within a team to provide consulting services to one of our industry partners.
Our emphasis on experiential learning also includes the integration of case study analysis, computer simulations, field-based projects and problem-solving activities into our courses. In addition, students can enrich their opportunities for experiential learning by participating in student competitions and various student clubs/organizations.
Learn more on the faculty website.
Did you know?
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Sample courses
The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, students can proceed to the Marketing major.
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For program requirements, including required number of credits for completion, program maps and course descriptions, please see the academic calendar and course catalogue of Loading.... Courses are subject to change without notice.
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