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Marketing

Degree Bachelor of Commerce (Honours)
Faculty Faculty of Business and Information Technology
Location North Oshawa campus location
Start dates September
Length Four years
Program load Full-time
OUAC code DBM
Photo for Marketing
This Commerce major focuses on how leading companies succeed in understanding and engaging customers.

General information

This Commerce major focuses on how leading companies succeed in understanding and engaging customers. Our curriculum provides students with the necessary theories and practice to succeed in various marketing careers. Our professors also integrate the most current trends in marketing in our course. 


Additional information

Faculty of Business and Information Technology website

Admission requirements

Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a minimum average of 60 per cent and one of Advanced Functions (MHF4U), Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a minimum average of 60 per cent. 

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.


Last year's cut-off 70 per cent
Expected cut-off Low 70s

How to apply

The application process and important dates/deadlines are outlined on our admissions website:
 Ontario secondary school applicants 
• Ontario secondary school graduates
• Canadian out-of-province high school applicants 
• international applicants 
• mature applicants (over 21 and never attended post-secondary) 
• transfer applicants
• General Arts and Science (GAS) applicants 
• home-schooled applicants

Program curriculum

Sample courses: 

  • Advertising Management
  • Brand Management
  • Consumer Behaviour
  • E-Marketing
  • Marketing Analytics
  • Marketing Strategy
  • Sales Management
  • Social Media Marketing

The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, students can proceed to the Marketing major.

A full program map is available in the Undergraduate Academic Calendar. Courses are subject to change without notice.

Experiential learning

You will gain hands-on experience as you learn how to apply theory to the processes of business decision-making and problem-solving. Our Marketing major includes the opportunity to participate in internship work placements (locally or aboard) or Capstone study projects in which you work within a team to provide consulting services to one of our industry partners.

Our emphasis on experiential learning also includes the integration of case study analysis, computer simulations, field-based projects, and problem-solving activities into our courses.  In addition, students can enrich their opportunities for experiential learning by participating in student competitions and various student societies.

Learn more on the faculty website.

Career opportunities

  • advertising executive
  • brand manager
  • channel manager
  • digital marketing manager
  • marketing co-ordinator
  • marketing researcher
  • retail manager
  • sales manager
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