Social Media Communication in Online Creators
Overview
Canada's first Master of Social Media Communication in Online Creators program equips learners with the skills to excel in the creator economy. Covering content creation, digital strategy, analytics, monetization and ethical best practices. The Master of Social Media Communication in Online Creators (MSMC) is Canada’s first professional graduate program designed to equip learners with the essential knowledge and skills to thrive in the fast-growing global creator and influencer economy. Combining industry best practices with cutting-edge research, the program focuses on strategies for building online presence, developing sustainable business models, and producing content that informs, entertains, and drives meaningful impact. Students will explore the foundations of content creation, social media influence, and entrepreneurship, while gaining advanced expertise in digital media analytics, user engagement tactics, content monetization, digital storytelling, social brokerage, and legal and regulatory compliance.
MSMC is open to aspiring and established creators, recent graduates, digital communication and marketing professionals, nonprofit leaders, social advocates, brand and talent managers, and other professional communicators in the public and private sectors who want to deepen their expertise, stay ahead of digital trends, and lead in the evolving creator economy.
This program is offered online or in person. Our online program can be completed in 12 months. The standard length for our in-person program is 16 months; however, you may be able to complete the program in an accelerated format. For more information, please contact the program office.
Admissions
Admissions
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- Undergraduate degree in Communication, Business, Marketing, Art/Design or related fields
- Minimum overall academic standing of B (GPA: 3.0 on a 4.3 scale or 73 to 76 percent), with a minimum B average in the last 60 credits of a 120-credit undergraduate program
All applicants to graduate programs at Ontario Tech University must submit the required documents outlined in the checklist of required documents.
Required test scores for English language proficiency
See English language proficiency for the minimum required test scores for this program.
It is highly recommended that you start the application process well in advance of the deadline. Applicants are encouraged to complete their application and submit all required documents as soon as possible, to ensure the best chance of securing an offer.
Application deadline: Applications will start to be reviewed by the Faculty on May 1. Applications will be reviewed and offers will be released until the program reaches capacity. Once program capacity is reached, applications will no longer be accepted. It is highly recommended that you start the application process well in advance of the deadline. Applicants are encouraged to complete their application and submit all required documents as soon as possible, to ensure the best chance of securing an offer.
Note: The university reserves the right to amend application deadlines and/or close applications without prior notice.
Please see application deadlines for specific dates. Note that the application deadlines listed are for both the online application and all supporting documentation.
Applications for admission to all graduate studies programs are submitted online. There are five steps you must go through to complete the application process. See application process and requirements for step-by-step instructions.
Many of our graduate programs are extremely competitive; the number of qualified applicants normally exceeds the number of seats available for each intake. Satisfaction of minimum entry requirements does not ensure admission.
Research areas
- Foundations of Online Content Creation
- Social Media Influence
- Entrepreneurship for Digital Creators
- Digital Media Analytics
- User Engagement Strategies & Tactics
- Social Brokerage
- Legal & Regulatory Compliance
- Career Building in the Creator Economy
- Professional Development for Digital Communicators
Learn more about the research areas within this program and find research experts by visiting the faculty’s website and the university's Expert Centre.
Additional Information
Applicants to professional or course-based programs are not normally considered for internal funding sources such as entrance scholarships, minimum funding packages, teaching assistantships, research assistantships or graduate research assistantships.
While external scholarships and awards for graduate students who fall under the above criteria are often limited, we encourage you to explore some of the external scholarship databases available for possible funding opportunities.
Tuition fees for graduate programs are charged on a flat-fee or fee-per-credit basis and vary by program and student status.
For current, specific fees and details on flat-fee versus fee-per-credit programs, please see tuition and fees.
Contact the program:
Faculty of Social Science and Humanities
905.721.3234
SSHgrad@ontariotechu.ca
Contact the School of Graduate and Postdoctoral Studies:
905-721-3190
connect@ontariotechu.ca