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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Marketing

Program details

Faculty
Business and Information Technology

Degree
Bachelor of Commerce (Honours)

Experiential learning
Capstone
Experiential work term
Internship
Research study

Delivery method
Hybrid online/in-class
In-class

Location
Ontario Tech University, North Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DBM

Overview

group of five around a table with papers Pursue the opportunitity to work with our over 100 international partners around the world to succeed in understanding and engaging customers.

This Commerce major focuses on how leading companies succeed in understanding and engaging customers. Our curriculum provides students with the necessary theories and practice to succeed in various marketing careers. Our professors also integrate the most current trends in marketing into our courses.


I had the opportunity to participate in a paid internship that I obtained through the on-campus University Works program, with Student Awards and Financial Aid. This internship has allowed me to enhance my communication skills and problem solving abilities, and has helped me work as part of a team. My internship experience has prepared me for the industry, and I have in-depth understanding of what to expect as I take my next steps into the future. Kaitlyn Brown Bachelor of Commerce (Honours) in Marketing Class of 2022


Admissions

Admissions


Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a minimum average of 60 per cent and one of Advanced Functions (MHF4U), Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a minimum average of 60 per cent. 

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.


Last year's cut-off70 per cent
Expected cut-offlow 70s

Program details

Faculty
Business and Information Technology

Degree
Bachelor of Commerce (Honours)

Experiential learning
Capstone
Experiential work term
Internship
Research study

Delivery method
Hybrid online/in-class
In-class

Location
Ontario Tech University, North Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DBM

Contact information

Career opportunities

  • advertising executive
  • brand manager
  • channel manager
  • digital marketing manager
  • marketing co-ordinator
  • marketing researcher
  • retail manager
  • sales manager

Experiential learning

You will gain hands-on experience as you learn how to apply theory to the processes of business decision-making and problem-solving. Our Marketing major includes the opportunity to participate in internship work placements (locally or aboard) or Capstone study projects in which you work within a team to provide consulting services to one of our industry partners.

Our emphasis on experiential learning also includes the integration of case study analysis, computer simulations, field-based projects and problem-solving activities into our courses.  In addition, students can enrich their opportunities for experiential learning by participating in student competitions and various student clubs/organizations.

Learn more on the faculty website.

  • Sample courses
    • Advertising Management
    • Brand Management
    • Consumer Behaviour
    • E-Marketing
    • Marketing Analytics
    • Marketing Strategy
    • Sales Management
    • Social Media Marketing


    The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, students can proceed to the Marketing major.

    A full program map is available in the Undergraduate Academic Calendar. Courses are subject to change without notice.