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Artificial Intelligence (AI) for Professional Communicators

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Co-op
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four or five years

Program load
Full-time

Apply now

Learn more

Program website

Faculty website

Download viewbook

Overview

Students in library. Learn to create impactful, AI-powered content while understanding the people and platforms behind it. You'll build skills in digital storytelling, media production and emerging technologies, preparing you for careers across industries. With a strong focus on ethics and real-world application, you'll graduate ready to communicate responsibly and effectively in a rapidly evolving digital landscape.

AI is transforming how we communicate, create and connect. In our Bachelor of Arts in Communication and Digital Media Studies (CDMS) – Artificial Intelligence (AI) for Professional Communicators specialization, you’ll learn how to use AI and large language models to develop engaging content across video, graphics, writing and more, while building the critical thinking skills needed to understand audiences, platforms and impact.

Whether you’re interested in careers in public relations, business, media, policy or entrepreneurship, you’ll graduate with the tools to create smarter, more effective content. Just as importantly, you’ll explore the ethical and social dimensions of AI, guided by expert faculty who will help you develop a responsible, values-driven approach to communication in a rapidly evolving digital world.

For more information, please visit the Artificial Intelligence (AI) for Professional Communicators web page.

The Artificial Intelligence (AI) for Professional Communicators specialization can be taken in the Communication and Digital Media Studies program. 

 

Direct-entry co-op program

This program has a direct-entry co-op option that you can apply for directly on your Ontario Universities Application Centre (OUAC) application.

Our co-op positions are full-time, paid employment opportunities providing students with a steady income stream throughout their studies.

Learn more about how you can launch your career before you graduate with paid co-op.


I wanted to better understand the apps I was using and our communication environment, and this program was the perfect way to do that—whether it was about advertisements, social networking sites, news or influencers, I was learning about the digital media world. Rilita Theodora Bachelor of Arts (Honours) Communication and Digital Media Studies Class of 2021


Did you know?

organizations provide placement opportunities
of students are employed within six months of graduation

Admissions

Admissions


Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U).

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications. 


Last year's cut-off70 per cent
Expected cut-offLow 70s

Program details

Faculty
Social Science and Humanities

Degree
Bachelor of Arts (Honours)

Experiential learning
Co-op
Experiential work term
Internship
Practicum
Research study
Undergraduate thesis

Delivery method
In-class

Location
Ontario Tech University, Downtown Oshawa

Start dates
September

Length
Four or five years

Program load
Full-time

Apply now

Learn more

Program website

Faculty website

Download viewbook

Contact information

Career opportunities

  • Advertising Expert
  • Communications Officer
  • Content Creator
  • Creative Director
  • Digital Media Strategist
  • Freelance Content Creator
  • Journalist
  • Professional Editor
  • Public Relations Official
  • Social Media Coordinator
  • Social Media Specialist

Experiential learning

A limited number of fourth-year students have an opportunity to participate in a learning experience with a community organization. The practicum is an experiential learning tool that provides students with opportunities to acquire workplace skills and knowledge, confront the relationship between theory and practice, and cultivate a sense of personal and professional development. The practicum course consists of 100 hours of fieldwork, several in-class seminars and a set of academic assignments.

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    For program requirements, including required number of credits for completion, program maps and course descriptions, please see the academic calendar and course catalogue of Loading.... Courses are subject to change without notice.

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